Spring Breakfast Series on Mobile Marketing

Going Mobile!

The Club has put together five focused breakfast meetings, each presented by an expert on a particular aspect of mobile. Expect to come away with the knowledge needed to improve your existing program or get one off the ground.

* April 20 – Apps, Waps and the State of Mobile Marketing
* April 27 – Mobile and Social Collide
* May 4 – Mobile Apps and mCommerce
* May 11 – Getting Started with Mobile Marketing
* May 18 – Top Marketers Talk Mobile

Scheduled to maximize your day, these workshops will start at 8:30 a.m. and run until 10:00 a.m. The breakfast series will be held on consecutive Tuesday mornings at NYU in midtown Manhattan. Mark your calendar, don't miss this information packed series!Learn how OgilvyOne and Sears Holdings applied decades of traditional DM genius to the digital channel. More information and registration on our website at www.dmcny.org

Sponsored by Walter Karl.

NYU’s Midtown Campus
11 West 42nd St., Room 421
(Except May 18 - Room 1027)
Google map.

Register online. Members $35 and Non-Members $45 pre-registered;
$10 more at the door.

DMCNY Luncheon: Thursday, April 8 at noon

How OgilvyOne and Sears Holdings applied decades of traditional DM genius to the digital channel and what you can learn from the experience.

Presented by Garrett V. Friedrichsen, Partner, Director Digital Dialogue at OgilvyOne New York

Learn how OgilvyOne and Sears Holdings applied decades of traditional DM genius to the digital channel. More information and registration on our website at www.dmcny.org

Sponsored by Macromark, Inc.

THURSDAY, APRIL 8
Networking & cocktails at 12 noon, followed by luncheon and presentation at 12:45 p.m.

Yale Club
50 Vanderbilt Ave., 18 Floor
(at 44th St., just west of Grand Central).

Register online. Members $65 and Non-Members $85 pre-registered;
$10 more at the door.

DMCNY Luncheon: Thursday, March 18 at noon

Successful email marketers don’t bore people into buying. Learn the exciting new tactics experts use to drive response and motivate buyers.

Every marketing organization needs to drive sales with email marketing. The challenge is keeping your message relevant, fresh and most of all, entertaining.

Email marketing guru Peter Horan, Chairman of Goodmail Systems, will lead a panel discussion showing DMCNY members tips they can use to change buyer behavior:

• How the most impressive leaps in sales and market share come when brands have the courage to break the rules
• Why embedded video has become the "secret weapon" of email marketers
• What every marketer should know about segmentation strategy

Read more about this session and speaker on our website.  

DMCNY Luncheon: How New Federal Regulations Target Direct and Interactive Marketers

This event is rescheduled from February and is taking place on March 1 at noon.

Discover the five proposed laws that could change your day-to-day business practices.

Linda Woolley, EVP for Government Affairs, DMA, leads the industry's largest lobbying effort to head off new privacy laws with self-regulatory best practices. Find out how Washington plans to impose new rules on marketers and what you need to know to prepare your business.

Monday, March 1
Networking & cocktails at 12:00 noon, followed by luncheon and presentation from 12:45 to 2:15 p.m.
at the Yale Club (50 Vanderbilt Avenue)

More information and registration on our website.

Setting Up and Managing Your Social Media Team

Tuesday, February 9, 8:30 a.m. at the NYU’s Midtown Campus
presented by Joshua Karpf, Digital and Social Media Manager, PepsiCo

PepsiCo has always been on the cutting-edge in connecting with its consumers. Using the example of their world-class brands which include Pepsi, Tropicana, Quaker and Gatorade you will learn how PepsiCo approaches social media and is organizing internally to meet the challenges of social media head on.

* Tools of the trade – blogger outreach and social engagement strategies
* How to respond to both positive and negative consumer feedback
* Establishing official social media guidelines for your business
* Basic organizational structures of a social media teams

Learn more about the DMCNY's Winter Educational Breakfast Series: Building a Branded Social Presence and register on our website.