DMCNY luncheon: recap of 2009 and forecasts of 2010

Thursday, January 14
Networking & cocktails at 11:30 a.m., followed by luncheon and presentation at 12:20 p.m. at the Yale Club (50 Vanderbilt Avenue at 44th Street).

Outlook 2010: What To Expect in Direct & Digital Marketing
featuring Bruce Biegel, Winterberry Group

Kick off the New Year at DMCNY with the razor-sharp predictions of Bruce A. Biegel, Managing Director of the Winterberry Group and Senior Advisor to Petsky Prunier. Mr. Biegel will make sense of the major forces shaping our industry in 2010 and beyond. Mr. Biegel's presentation was one of our most popular DMCNY luncheons in 2009. Register to join us for what promises to be a great discussion!

DMCNY EVENTS in 2010

Here's a quick look at what we have planned.

• January 14 Luncheon: Predictions for 2010
  Presented by Bruce Biegel, Sr. Managing Director of the Winterberry Group
  
  
• February 11 Luncheon: DMA update on legislative & critical issues
  Presented by Linda Wooley, EVP Government Affairs of the DMA
  
  
• March 18 Luncheon: Panel presentation on video in online and email marketing
  Moderated by Peter Horan, Chairman/CEO, Goodmail Systems
  
  
• March Networking Event
  Sponsorship available
  
  
• April 8 Luncheon: CRM email strategy, marketing and brand development
  Presented by representatives from Ogilvy and Sears
  
  
• April-May: Spring Educational Breakfast Series
  Details TBA
  Sponsorship available
  
  
• March 13 Luncheon: Panel presentation on social media
  Moderated by Dan Scudder of Rapleaf
  
  
• June 3 Luncheon: Panel presentation on multi-channel marketing
  Moderated by Chris Paradysz, CEO of ParadyszMatera
  
  
• July Golf Outing
  DMCNY, MFSANY & HVDMA join for golf and dinner
  
  
• September 16 Luncheon
  Don Peppers, Founding Partner of Peppers & Rogers
  
  
• November: Silver Apple Awards
  Our 26th annual gala where we recognize the best among our own in the direct marketing field
  Sponsorship available
  
  
• December: Holiday Party
  Sponsorship available
  

For further information and to register, please check back with our web site at www.dmcny.org or call 516-746-6700. Please pre-register by noon the day preceding each event to save money and allow us to plan the correct number of meals. Regular luncheon meetings are held at The Yale Club (50 Vanderbilt Ave., corner of 44th St., just west of Grand Central).

Silver Apple Awards 25th Anniversary Gala

This year, in addition to honoring the 2009 Silver Apple award winners, The Silver Apples 25th Gala will go back in time to pay tribute to those outstanding direct marketers who have received the award over the past 25 years. The Club hopes to make this the most prominent event of the year for New York-based direct and interactive marketing professionals.

Thursday, November 12
New York’s Hudson Theatre
145 West 44th Street
Networking & Cocktails: 6:00 pm - 7:00 pm
Dinner & Award Presentation: 7:00 pm - 10:00 pm

Register online, download a printable form or call 516-746-6700, x201.
Join us and honor our industry's finest!

Download a PDF of all sponsorship opportunities for this event.

DMCNY October Luncheon

Direct Marketing meets Search and Behavioral Online Marketing:
A data-driven approach to real-time customer acquisition
featuring Kevin Lee, CEO and Founder, Didit

Everything you learned about direct mail campaign strategy holds true in today’s search engine marketing and real-time display media programs. In the online world, however, we now glean in a matter of minutes what took weeks to analyze using direct mail. Online media thrives on data and the best direct mail practices you learned a generation ago can serve you very well now.

Also, don't miss the presentation of the 2009 Mal Dunn Leadership Award to Brian Kurtz of Boardroom Inc.

Thursday, October 1, 11:30 a.m. at the Yale Club.

Celebrate the Past, Present and Future of Direct Marketing Excellence

You are invited to the 25th Anniversary Silver Apple Gala Celebration
This year's special event will be held at Manhattan's historic Hudson Theatre on Thursday, November 12, 2009 from 6:00 to 10:00 p.m.

Every year since 1985, the Direct Marketing Club of New York has honored the giants of direct marketing with their own version of the Oscars: The Silver Apple Awards. Join us as we pay tribute to the outstanding marketers who have received the award over the past 25 years.

Join us in welcoming 2009's Silver Apple honorees:

Andy Goldberg, Publishers Clearing House
Ed Mallin, InfoUSA Services Group
Beatriz Mallory, HispanAmerica
Ruth Stevens, eMarketing Strategy
Tom Turner, Turner Direct
Brian Wolfe, Time Inc.
and 2009 Corporate Honoree - Acxiom Corporation

Read more on our website at www.dmcny.org.

Special offer for DMCNY members

DMCNY members receive $100 off DMA09 registration rates. Log in to our website to claim your special discount code.

DMA09 Conference & Exhibition — The Global Event for Integrated Marketing
October 17 – 22 at the San Diego Convention Center
www.dma09.org

DMCNY September Luncheon

Our next luncheon will take place on Thursday, September 10th.

Extending the Value of Your Marketing Database: TV, Mobile, Online and Direct Mail, featuring Josh Herman, Multichannel Marketing Innovation Leader, Acxiom Corporation.

In this session, we'll discuss the opportunities, surmountable hurdles, and rationale for extending the value of your database marketing investment through multi-channel marketing using a consistent data framework.

We'll focus on breaking down the Tower of Babel that surrounds each marketing channel and discuss how to weave a common data thread through each to achieve purposeful multi-channel marketing.

Join us for what promises to be a great discussion! September 10 at the Yale Club in NYC, from 11:30 am to 2 pm. Register and get more info on dmcny.org.

Job Bank: Director of Development at the DMEF, NYC

The DMEF Director of Development is responsible for leading all fundraising efforts for the Direct Marketing Educational Foundation (DMEF), reporting directly to the president. The ideal candidate is aligned with the mission and able to generate support among existing and new donors. S/he oversees and coordinates all activities pertaining to the identification, cultivation and solicitation of gifts from individual and corporate donors including activities appropriate to generate, build and maintain strong, positive relationships with current and prospective donors to achieve fundraising goals. Areas of responsibility include corporate, individual and sponsorship development, special events, direct marketing outreach, interactive and online fundraising, and foundation outreach, as well as planned giving. The person will be savvy in the use of public relations, and understands the strong link between fundraising and program development.

Learn more about this opportunity and how to apply on the DMCNY website.

DMCNY site updates

Several new presentations were posted.
June luncheon: Richard Evans, Product Marketing Manager, Silverpop and his presentation on Emerging Email Marketing Trends & Key Ingredients for Success.

From the Spring Breakfast Series we have three presentations from Hot Creative: Get the Basics for Winning Campaigns in Today’s Multi-Channel World and Reggie Brady's session on Email Marketing: Low Cost, High Response – What’s Not to Like?

You can download these and other presentations from our website.

Golf Outing & Dinner: July 30

Fourth Annual Direct Classic Golf Tournament
Softball, Cocktail Reception, Dinner, Raffles, Prizes... and more!

Don’t miss the upcoming Direct Classic Golf Tournament on July 30th at the Canyon Club in Armonk, NY. Join the DMCNY for a day of fun while helping to support our educational projects and grants. Read more and register on our website...

Sponsorship packages are available.

DMCNY Luncheon: Thursday, June 4

Emerging Email Marketing Trends & Key Ingredients for Success
presented by Loren T. McDonald, Vice President of Industry Relations, Silverpop

This fast paced and fun session will explore the key trends that are creating new challenges for email marketers and raising the bar for achieving business objectives. It will conclude with a discussion of several email "ingredients" that are guaranteed to make your emails highly anticipated and "tasty" for subscribers. Read more and register on our website...

Sponsored by ABACUS, a division of Epsilon Targeting

DMCNY Luncheon: Thursday, May 7

DMCNY Luncheon: Social Networks and Direct Marketing. Engaging Customers and Prospects Using Social Media Data - presented by Auren Hoffman, CEO, Rapleaf
Thursday, May 7
11:30 a.m. - 2:00 p.m. at the Yale Club

LinkedIn, Facebook, and MySpace are an exploding trend and marketers are eager to capitalize on their marketing potential. Today, data collected from the social web (blogs, forums, social networks, discussion boards, newsgroups, and more) is changing the landscape of targeted marketing. During the build-up to the 2008 elections, several leading Presidential candidates worked with Auren at Rapleaf in an effort to understand their constituents and fine-tune their messaging and marketing. Join us for what promises to be a great discussion!

Sponsored by eWayDirect strategic marketing

DMCNY Breakfast Series: Multi-Channel Marketing

Scheduled to maximize your day, all workshops will start at 8:30 a.m. and run until 10:00 a.m. The breakfast series will be held on consecutive Tuesday mornings at NYU in midtown Manhattan. Mark your calendar, register, and don’t miss this information packed series!

April 14: Hot Creative: Get the Basics for Winning Campaigns in Today’s Multi-Channel World
April 21: Email Marketing: Low Cost, High Response – What’s Not to Like?
April 28: Lists: Understanding Multi-Channel List Buying
May 5: Direct Mail - The Standard by Which All Is Measured!
Sponsored by IBSDirect
May 12: Protecting Your Business Even in Pure Pay for Performance Online Marketing Channels

Special thank you to our sponsor:
Direct Marketers On Call (DMOC) is a freelance service for direct and relationship marketers.

The DMCNY Breakfast Series will insure your marketing program has not missed a beat as we move into the second half of the year.

Vertical Market Trends in Direct Mail

Squarely impacted by the "triple assault" of the recession, rising postage rates and growing marketer preference for low-cost digital communications, total U.S. direct mail spending declined sharply in 2008—falling 3%—and was accompanied by an even more significant cutback in mail volume, according to a white paper released by Winterberry Group. It outlines six trends that took hold in 2008 and another three that are expected to continue defining the role of direct mail in 2009.

Expected 2009 developments include:
• While direct mail volumes traditionally bounce back after a period of economic stagnation, the magnitude and timing of the current recession are expected to affect the direct mail channel in a long-term, systemic way—effectively ending the prevalence of untargeted, high-volume campaigns
• The accelerating shift from "mass" to "targeted" direct mail programs has been enabled by an increasingly powerful array of marketing automation technologies, many of which are making their way into the toolsets of marketers both large and small
• Independent the effects of the recession, rising postage rates, declining volumes, an increasingly complex array of postal regulations and other threats to delivery efficiency may compromise the viability of the Postal Service as the principal mail delivery channel.

Last chance to renew before the 2009 DMCNY Directory is published!

We have exciting things happening and we’re in the process of making changes that will benefit our members, so don’t let your membership run out now! By renewing today, you will receive full membership benefits immediately and assure that your name and company will be printed in the 2009 DMCNY Directory which will be going to press shortly. And, you'll be helping the growth of the direct marketing industry and promoting your own business.

Be sure you’re listed in the 2009 DMCNY Directory and take advantage of all the benefits of being an official member of the DMCNY.

How to renew your DMCNY Membership:
Please login on our website at
www.dmcny.org with your username & password
Click on the Membership tab
in the blue navigation bar and select "Renew Individual Membership"

DMCNY Networking: Tuesday, March 24

Don't miss the first Networking Event of 2009 with the members and friends of the DMCNY. You'll get a free drink, hors d’oeuvres and 3 hours of great networking! Everyone is welcome. So, pass the word to your friends, employees and associates - the more the merrier!

DMCNY Spring Networking Event
Tuesday, March 24, from 6 to 9 pm
Galway Hooker
7 East 36th Street, between 5th and Madison avenues

Register on our website.

DMCNY Luncheon on March 12

From Buzz to Basics: How Email, Search & Social Media Work Together

Learn how marketing professionals from leading brands are integrating all the latest best practices in Online Marketing from Email to Social Media and beyond. Aaron Kahlow, CEO of Online Marketing Connect, the well known education site for Online Marketing, will tell stories from the field and share best practices that you can actually implement immediately.

Join us on Thursday, March 12 at the Yale Club (50 Vanderbilt Avenue at 44th Street). Networking & cocktails: 11:30 am; Luncheon & presentation: 12:20 - 2:00 pm

DM Articles & Reports

Two new reports from the DMCNY members are available on our website at dmcny.org.

• Direct Marketing Hiring Outlook Reflects Economic Landscape (02.2009)
  Marketers may expect more layoffs, hiring freezes and cutbacks in hiring until at least Spring, according to the first 2009 Employment Outlook Report. "Each of our key employment indicators are at all-time lows, with almost half of all participants telling us they currently have a hiring freeze," said Jerry Bernhart, who has been conducting quarterly employment reports for the DM community since 2001. "The worsening economic climate is taking its toll on direct marketers just like everyone else."
  
  
• Recession Resistant Marketing (01.2009)
  We were stunned by the speed of the economic collapse as we were barraged with bad news about layoffs, bankruptcies, and foreclosures. With all of the gloom and doom, consumers, businesses, and institutions are reacting in the same way—hoarding money and adopting a 'wait and see' attitude toward spending. But there is a bright spot for B2B marketers...
  

From "Survive" to "Thrive" - Insights from the DMA

Yes, it's rough out there. Direct Marketers are facing many business challenges. Challenges, however, come with opportunities to survive-and even thrive. Join top executives from the DMA and DMEF as they discuss major issues facing the direct marketing community with an emphasis on how we can all come together and prosper during these tough times.

Terri L. Bartlett, President, DMEF
Xenia "Senny" Boone, Esq., SVP, Corporate & Social Responsibility, DMA
Linda A. Woolley, EVP, Government Affairs, DMA
Sue R.E. Geramian, SVP, Communications, Public & Media Relations, DMA

The DMA and DMEF are engaged in many fronts including advocacy, consumer education, and student education. We look to our trade association to preserve our ability to market in these challenging times. This is your chance to meet several new staff members of the DMA executive team, hear their priorities, and learn how the DMA is poised to act on our behalf. We invite you to come and share your views and questions with DMA leadership.

Thursday, February 12 11:30 - 2:00 p.m.
at the Yale Club (50 Vanderbilt Ave. at 44^th St.)

Save the Date

Save the Date for our next Luncheon: on February 12, DMA Update from the DMA Leadership Team.

Sponsored by RMI Direct Marketing.

Outlook 2009: DMCNY January Luncheon summary

In an economic environment characterized by historically low visibility and a stream of negative economic data, Bruce A. Biegel, senior managing director of the Winterberry Group, was charged with the task of forecasting what direct marketers can expect in 2009. Biegel, speaking in front of a packed and captivated audience on Jan. 8, gave insight into the forces shaping the industry and the trends driving spending. Read full event coverage and download Mr. Biegel's presentation.