Yes, it's rough out there. Direct Marketers are facing many business challenges. Challenges, however, come with opportunities to survive-and even thrive. Join top executives from the DMA and DMEF as they discuss major issues facing the direct marketing community with an emphasis on how we can all come together and prosper during these tough times.
Terri L. Bartlett, President, DMEF
Xenia "Senny" Boone, Esq., SVP, Corporate & Social Responsibility, DMA
Linda A. Woolley, EVP, Government Affairs, DMA
Sue R.E. Geramian, SVP, Communications, Public & Media Relations, DMA
The DMA and DMEF are engaged in many fronts including advocacy, consumer education, and student education. We look to our trade association to preserve our ability to market in these challenging times. This is your chance to meet several new staff members of the DMA executive team, hear their priorities, and learn how the DMA is poised to act on our behalf. We invite you to come and share your views and questions with DMA leadership.
Thursday, February 12 11:30 - 2:00 p.m.
at the Yale Club (50 Vanderbilt Ave. at 44th St.)
Tuesday, January 27, 2009
From "Survive" to "Thrive" - Insights from the DMA
Thursday, January 22, 2009
Save the Date
Save the Date for our next Luncheon: on February 12, DMA Update from the DMA Leadership Team.
Sponsored by RMI Direct Marketing.
Tuesday, January 20, 2009
Outlook 2009: DMCNY January Luncheon summary
In an economic environment characterized by historically low visibility and a stream of negative economic data, Bruce A. Biegel, senior managing director of the Winterberry Group, was charged with the task of forecasting what direct marketers can expect in 2009. Biegel, speaking in front of a packed and captivated audience on Jan. 8, gave insight into the forces shaping the industry and the trends driving spending. Read full event coverage and download Mr. Biegel's presentation.
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