Outlook 2009: DMCNY January Luncheon summary

In an economic environment characterized by historically low visibility and a stream of negative economic data, Bruce A. Biegel, senior managing director of the Winterberry Group, was charged with the task of forecasting what direct marketers can expect in 2009. Biegel, speaking in front of a packed and captivated audience on Jan. 8, gave insight into the forces shaping the industry and the trends driving spending. Read full event coverage and download Mr. Biegel's presentation.