DM Articles & Reports

Two new reports from the DMCNY members are available on our website at dmcny.org.

• Direct Marketing Hiring Outlook Reflects Economic Landscape (02.2009)
  Marketers may expect more layoffs, hiring freezes and cutbacks in hiring until at least Spring, according to the first 2009 Employment Outlook Report. "Each of our key employment indicators are at all-time lows, with almost half of all participants telling us they currently have a hiring freeze," said Jerry Bernhart, who has been conducting quarterly employment reports for the DM community since 2001. "The worsening economic climate is taking its toll on direct marketers just like everyone else."
  
  
• Recession Resistant Marketing (01.2009)
  We were stunned by the speed of the economic collapse as we were barraged with bad news about layoffs, bankruptcies, and foreclosures. With all of the gloom and doom, consumers, businesses, and institutions are reacting in the same way—hoarding money and adopting a 'wait and see' attitude toward spending. But there is a bright spot for B2B marketers...