DMCNY Luncheon: Thursday, May 7

DMCNY Luncheon: Social Networks and Direct Marketing. Engaging Customers and Prospects Using Social Media Data - presented by Auren Hoffman, CEO, Rapleaf
Thursday, May 7
11:30 a.m. - 2:00 p.m. at the Yale Club

LinkedIn, Facebook, and MySpace are an exploding trend and marketers are eager to capitalize on their marketing potential. Today, data collected from the social web (blogs, forums, social networks, discussion boards, newsgroups, and more) is changing the landscape of targeted marketing. During the build-up to the 2008 elections, several leading Presidential candidates worked with Auren at Rapleaf in an effort to understand their constituents and fine-tune their messaging and marketing. Join us for what promises to be a great discussion!

Sponsored by eWayDirect strategic marketing

DMCNY Breakfast Series: Multi-Channel Marketing

Scheduled to maximize your day, all workshops will start at 8:30 a.m. and run until 10:00 a.m. The breakfast series will be held on consecutive Tuesday mornings at NYU in midtown Manhattan. Mark your calendar, register, and don’t miss this information packed series!

April 14: Hot Creative: Get the Basics for Winning Campaigns in Today’s Multi-Channel World
April 21: Email Marketing: Low Cost, High Response – What’s Not to Like?
April 28: Lists: Understanding Multi-Channel List Buying
May 5: Direct Mail - The Standard by Which All Is Measured!
Sponsored by IBSDirect
May 12: Protecting Your Business Even in Pure Pay for Performance Online Marketing Channels

Special thank you to our sponsor:
Direct Marketers On Call (DMOC) is a freelance service for direct and relationship marketers.

The DMCNY Breakfast Series will insure your marketing program has not missed a beat as we move into the second half of the year.