DMCNY Luncheon: Social Networks and Direct Marketing. Engaging Customers and Prospects Using Social Media Data - presented by Auren Hoffman, CEO, Rapleaf
Thursday, May 7
11:30 a.m. - 2:00 p.m. at the Yale Club
LinkedIn, Facebook, and MySpace are an exploding trend and marketers are eager to capitalize on their marketing potential. Today, data collected from the social web (blogs, forums, social networks, discussion boards, newsgroups, and more) is changing the landscape of targeted marketing. During the build-up to the 2008 elections, several leading Presidential candidates worked with Auren at Rapleaf in an effort to understand their constituents and fine-tune their messaging and marketing. Join us for what promises to be a great discussion!
Sponsored by eWayDirect strategic marketing
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