DMCNY October Luncheon

Direct Marketing meets Search and Behavioral Online Marketing:
A data-driven approach to real-time customer acquisition
featuring Kevin Lee, CEO and Founder, Didit

Everything you learned about direct mail campaign strategy holds true in today’s search engine marketing and real-time display media programs. In the online world, however, we now glean in a matter of minutes what took weeks to analyze using direct mail. Online media thrives on data and the best direct mail practices you learned a generation ago can serve you very well now.

Also, don't miss the presentation of the 2009 Mal Dunn Leadership Award to Brian Kurtz of Boardroom Inc.

Thursday, October 1, 11:30 a.m. at the Yale Club.

Celebrate the Past, Present and Future of Direct Marketing Excellence

You are invited to the 25th Anniversary Silver Apple Gala Celebration
This year's special event will be held at Manhattan's historic Hudson Theatre on Thursday, November 12, 2009 from 6:00 to 10:00 p.m.

Every year since 1985, the Direct Marketing Club of New York has honored the giants of direct marketing with their own version of the Oscars: The Silver Apple Awards. Join us as we pay tribute to the outstanding marketers who have received the award over the past 25 years.

Join us in welcoming 2009's Silver Apple honorees:

Andy Goldberg, Publishers Clearing House
Ed Mallin, InfoUSA Services Group
Beatriz Mallory, HispanAmerica
Ruth Stevens, eMarketing Strategy
Tom Turner, Turner Direct
Brian Wolfe, Time Inc.
and 2009 Corporate Honoree - Acxiom Corporation

Read more on our website at www.dmcny.org.

Special offer for DMCNY members

DMCNY members receive $100 off DMA09 registration rates. Log in to our website to claim your special discount code.

DMA09 Conference & Exhibition — The Global Event for Integrated Marketing
October 17 – 22 at the San Diego Convention Center
www.dma09.org