Direct Marketing meets Search and Behavioral Online Marketing:
A data-driven approach to real-time customer acquisition
featuring Kevin Lee, CEO and Founder, Didit
Everything you learned about direct mail campaign strategy holds true in today’s search engine marketing and real-time display media programs. In the online world, however, we now glean in a matter of minutes what took weeks to analyze using direct mail. Online media thrives on data and the best direct mail practices you learned a generation ago can serve you very well now.
Also, don't miss the presentation of the 2009 Mal Dunn Leadership Award to Brian Kurtz of Boardroom Inc.
Thursday, October 1, 11:30 a.m. at the Yale Club.
No comments:
Post a Comment