Setting Up and Managing Your Social Media Team

Tuesday, February 9, 8:30 a.m. at the NYU’s Midtown Campus
presented by Joshua Karpf, Digital and Social Media Manager, PepsiCo

PepsiCo has always been on the cutting-edge in connecting with its consumers. Using the example of their world-class brands which include Pepsi, Tropicana, Quaker and Gatorade you will learn how PepsiCo approaches social media and is organizing internally to meet the challenges of social media head on.

* Tools of the trade – blogger outreach and social engagement strategies
* How to respond to both positive and negative consumer feedback
* Establishing official social media guidelines for your business
* Basic organizational structures of a social media teams

Learn more about the DMCNY's Winter Educational Breakfast Series: Building a Branded Social Presence and register on our website.

Managing Social Media Data

Tuesday, February 2, 8:30 a.m. at the NYU’s Midtown Campus
Speakers TBA

This session will cover a key topic key to front line marketers of all kinds – how to best capture, track and integrate the vast amount of data generated by consumers, customers and prospects as they post, tweet, friend, fan, follow and comment on brands online. This session will cover:

* Major listening platforms and how they collect and store social media data
* The difference between aggregate sentiment and individual records and opt-ins
* Best practices for integrating, managing, and mining social media data
* Privacy and legal issues related to capturing and storing consumer data

Learn more about the DMCNY's Winter Educational Breakfast Series: Building a Branded Social Presence and register on our website.

DMCNY Networking Party

Come celebrate the New Year with the Direct Marketing Club of NY - "Obi-Wan Kenobi" style! Put on your plush hooded red robe, supplied by the Lounge, and enjoy the skyline view from the partially heated Rooftop Garden at 230 FIFTH - one of New York's best new bars/lounges. Or, stay inside in the cozy lounge furnished by renowned craftsmen.

No drink tickets needed! Open bar from 6 to 8 p.m. and absolutely delicious appetizers will be passed from 6 to 7:30 p.m. Bring your clients, friends and your spouse for the celebration of 2010. All proceeds help support the DMCNY's educational programs.

Space will fill up fast so register today and pass this invitation along to your friends and colleagues.

A special thank you to our sponsor: Dataline

Twitter

Tuesday, January 26, 8:30 a.m. at the NYU’s Midtown Campus
presented by Gregory Galant, CEO, Sawhorse Media

Join us to learn how Twitter’s growth in 2009 proved critics wrong and why it matters for business of every size. You’ll walk away with an understanding of Twitter’s role in the real-time revolution and how microblog content combined with mobile and integration with traditional search results pages are further solidifying its key role in making any-time prime time on the web and beyond.

* Overview of how business are using Twitter for both B2B and B2C
* How Twitter’s open API is fueling a dynamic ecosystem far bigger than Twitter itself
* Assigning twitter handles for staff (using their account or company accounts)
* Twitter as Customer Service tool

Learn more about the DMCNY's Winter Educational Breakfast Series: Building a Branded Social Presence and register on our website.

Facebook

Tuesday, January 19, 8:30 a.m. at the NYU’s Midtown Campus
presented by Dave Kerpen, CEO, theKbuzz

This session is a deep dive into the heart of Facebook marketing with one of the country’s leading experts. Fasten your seatbelts and discover how much better your Facebook marketing can be. Dave will cover:

* Leading Facebook business marketing strategies
* Facebook Fan Pages in detail with walk-throughs of live page samples
* How to get the most out of your Fan Page via custom tabs and customization
* Facebook Page administration in-sourcing and outsourcing for business
* Ads, apps and other Facebook marketing options

Learn more about the DMCNY's Winter Educational Breakfast Series: Building a Branded Social Presence and register on our website.

DMCNY January Luncheon

Outlook 2010: What To Expect in Direct & Digital Marketing
featuring Bruce Biegel, Winterberry Group

sponsored by 

Kick off the new year at DMCNY with the razor-sharp predictions of Bruce A. Biegel, Managing Director of the Winterberry Group and Senior Advisor to Petsky Prunier. Mr. Biegel will make sense of the major forces shaping our industry in 2010 and beyond. Mr. Biegel's presentation was one of our most popular DMCNY luncheons in 2009. Register to join us for what promises to be a great discussion!

Overview of Social Marketing Concepts

Tuesday, January 12, 8:30 a.m. at the NYU’s Midtown Campus
presented by Jeff Ragovin, Chief Revenue Officer, Buddy Media

Get a first-hand look from the front lines of social media and marketing. Hear Jeff explain how major brands and their agencies are exploiting social media to their advantage as well as helping companies adjust to an entirely new marketing framework. This series kick-off offers a don’t-miss overview of social marketing trends, including:

* The power of social media and differences with outbound marketing
* Transparency, trust and key social media concepts
* Concrete case studies of social media campaigns with proven results
* 20-minute live build of a Facebook fan Page (see results on Facebook in real time)

Learn more about the DMCNY's Winter Educational Breakfast Series: Building a Branded Social Presence and register on our website.

Winter Educational Breakfast Series

Winter Educational Breakfast Series:
Building a Branded Social Presence

Social media is the hottest topic in marketing – and for good reason. Armed with easy tools to post and share comments, images and videos, consumers are sharing a huge and fast-growing stream of real-time responses to nearly every product and service they encounter. Business that learn how to listen hold the key to gaining influence, fans – and yes, market share – in the years to come.

We have put together five focused breakfast meetings, each one being presented by an expert on a particular aspect of the social channel. Expect to come away with the knowledge needed to improve your existing program our get one off the ground.

• January 12 – Overview of Social Marketing Concepts
• January 19 – Facebook
• January 26 – Twitter
• February 2 – Managing Social Media Data
• February 9 – Setting Up and Managing Your Social Media Team

Scheduled to maximize your day, these workshops will start at 8:30 a.m. and run until 10:00 a.m. The breakfast series will be held on consecutive Tuesday mornings at NYU in midtown Manhattan (11 West 42nd Street). Register online and don't miss this information packed series!