Tuesday, February 2, 8:30 a.m. at the NYU’s Midtown Campus
Speakers TBA
This session will cover a key topic key to front line marketers of all kinds – how to best capture, track and integrate the vast amount of data generated by consumers, customers and prospects as they post, tweet, friend, fan, follow and comment on brands online. This session will cover:
* Major listening platforms and how they collect and store social media data
* The difference between aggregate sentiment and individual records and opt-ins
* Best practices for integrating, managing, and mining social media data
* Privacy and legal issues related to capturing and storing consumer data
Learn more about the DMCNY's Winter Educational Breakfast Series: Building a Branded Social Presence and register on our website.
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