Tuesday, February 9, 8:30 a.m. at the NYU’s Midtown Campus
presented by Joshua Karpf, Digital and Social Media Manager, PepsiCo
PepsiCo has always been on the cutting-edge in connecting with its consumers. Using the example of their world-class brands which include Pepsi, Tropicana, Quaker and Gatorade you will learn how PepsiCo approaches social media and is organizing internally to meet the challenges of social media head on.
* Tools of the trade – blogger outreach and social engagement strategies
* How to respond to both positive and negative consumer feedback
* Establishing official social media guidelines for your business
* Basic organizational structures of a social media teams
Learn more about the DMCNY's Winter Educational Breakfast Series: Building a Branded Social Presence and register on our website.
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