DMCNY Luncheon: Thursday, April 8 at noon

How OgilvyOne and Sears Holdings applied decades of traditional DM genius to the digital channel and what you can learn from the experience.

Presented by Garrett V. Friedrichsen, Partner, Director Digital Dialogue at OgilvyOne New York

Learn how OgilvyOne and Sears Holdings applied decades of traditional DM genius to the digital channel. More information and registration on our website at www.dmcny.org

Sponsored by Macromark, Inc.

THURSDAY, APRIL 8
Networking & cocktails at 12 noon, followed by luncheon and presentation at 12:45 p.m.

Yale Club
50 Vanderbilt Ave., 18 Floor
(at 44th St., just west of Grand Central).

Register online. Members $65 and Non-Members $85 pre-registered;
$10 more at the door.

DMCNY Luncheon: Thursday, March 18 at noon

Successful email marketers don’t bore people into buying. Learn the exciting new tactics experts use to drive response and motivate buyers.

Every marketing organization needs to drive sales with email marketing. The challenge is keeping your message relevant, fresh and most of all, entertaining.

Email marketing guru Peter Horan, Chairman of Goodmail Systems, will lead a panel discussion showing DMCNY members tips they can use to change buyer behavior:

• How the most impressive leaps in sales and market share come when brands have the courage to break the rules
• Why embedded video has become the "secret weapon" of email marketers
• What every marketer should know about segmentation strategy

Read more about this session and speaker on our website.