DMCNY

Spring Breakfast Series on Mobile Marketing

2010-04-11T18:31:00.002-04:00

Going Mobile!

The Club has put together five focused breakfast meetings, each presented by an expert on a particular aspect of mobile. Expect to come away with the knowledge needed to improve your existing program or get one off the ground.

* April 20 – Apps, Waps and the State of Mobile Marketing
* April 27 – Mobile and Social Collide
* May 4 – Mobile Apps and mCommerce
* May 11 – Getting Started with Mobile Marketing
* May 18 – Top Marketers Talk Mobile

Scheduled to maximize your day, these workshops will start at 8:30 a.m. and run until 10:00 a.m. The breakfast series will be held on consecutive Tuesday mornings at NYU in midtown Manhattan. Mark your calendar, don't miss this information packed series!Learn how OgilvyOne and Sears Holdings applied decades of traditional DM genius to the digital channel. More information and registration on our website at www.dmcny.org

Sponsored by Walter Karl.

NYU’s Midtown Campus
11 West 42nd St., Room 421
(Except May 18 - Room 1027)
Google map.

Register online. Members $35 and Non-Members $45 pre-registered;
$10 more at the door.

DMCNY Luncheon: Thursday, April 8 at noon

2010-03-27T14:18:00.001-04:00

How OgilvyOne and Sears Holdings applied decades of traditional DM genius to the digital channel and what you can learn from the experience.

Presented by Garrett V. Friedrichsen, Partner, Director Digital Dialogue at OgilvyOne New York

Learn how OgilvyOne and Sears Holdings applied decades of traditional DM genius to the digital channel. More information and registration on our website at www.dmcny.org

Sponsored by Macromark, Inc.

THURSDAY, APRIL 8
Networking & cocktails at 12 noon, followed by luncheon and presentation at 12:45 p.m.

Yale Club
50 Vanderbilt Ave., 18 Floor
(at 44th St., just west of Grand Central).

Register online. Members $65 and Non-Members $85 pre-registered;
$10 more at the door.

DMCNY Luncheon: Thursday, March 18 at noon

2010-03-02T23:01:00.003-05:00

Successful email marketers don’t bore people into buying. Learn the exciting new tactics experts use to drive response and motivate buyers.

Every marketing organization needs to drive sales with email marketing. The challenge is keeping your message relevant, fresh and most of all, entertaining.

Email marketing guru Peter Horan, Chairman of Goodmail Systems, will lead a panel discussion showing DMCNY members tips they can use to change buyer behavior:

How the most impressive leaps in sales and market share come when brands have the courage to break the rules
Why embedded video has become the "secret weapon" of email marketers
What every marketer should know about segmentation strategy

Read more about this session and speaker on our website.

DMCNY Luncheon: How New Federal Regulations Target Direct and Interactive Marketers

2010-02-13T13:28:00.000-05:00

This event is rescheduled from February and is taking place on March 1 at noon.

Discover the five proposed laws that could change your day-to-day business practices.

Linda Woolley, EVP for Government Affairs, DMA, leads the industry's largest lobbying effort to head off new privacy laws with self-regulatory best practices. Find out how Washington plans to impose new rules on marketers and what you need to know to prepare your business.

Monday, March 1
Networking & cocktails at 12:00 noon, followed by luncheon and presentation from 12:45 to 2:15 p.m.
at the Yale Club (50 Vanderbilt Avenue)

More information and registration on our website.

Setting Up and Managing Your Social Media Team

2010-01-25T13:05:00.001-05:00

Tuesday, February 9, 8:30 a.m. at the NYU’s Midtown Campus
presented by Joshua Karpf, Digital and Social Media Manager, PepsiCo

PepsiCo has always been on the cutting-edge in connecting with its consumers. Using the example of their world-class brands which include Pepsi, Tropicana, Quaker and Gatorade you will learn how PepsiCo approaches social media and is organizing internally to meet the challenges of social media head on.

* Tools of the trade – blogger outreach and social engagement strategies
* How to respond to both positive and negative consumer feedback
* Establishing official social media guidelines for your business
* Basic organizational structures of a social media teams

Learn more about the DMCNY's Winter Educational Breakfast Series: Building a Branded Social Presence and register on our website.

Managing Social Media Data

2010-01-20T13:03:00.007-05:00

Tuesday, February 2, 8:30 a.m. at the NYU’s Midtown Campus
Speakers TBA

This session will cover a key topic key to front line marketers of all kinds – how to best capture, track and integrate the vast amount of data generated by consumers, customers and prospects as they post, tweet, friend, fan, follow and comment on brands online. This session will cover:

* Major listening platforms and how they collect and store social media data
* The difference between aggregate sentiment and individual records and opt-ins
* Best practices for integrating, managing, and mining social media data
* Privacy and legal issues related to capturing and storing consumer data

Learn more about the DMCNY's Winter Educational Breakfast Series: Building a Branded Social Presence and register on our website.

DMCNY Networking Party

2010-01-13T22:08:00.000-05:00

Come celebrate the New Year with the Direct Marketing Club of NY - "Obi-Wan Kenobi" style! Put on your plush hooded red robe, supplied by the Lounge, and enjoy the skyline view from the partially heated Rooftop Garden at 230 FIFTH - one of New York's best new bars/lounges. Or, stay inside in the cozy lounge furnished by renowned craftsmen.

No drink tickets needed! Open bar from 6 to 8 p.m. and absolutely delicious appetizers will be passed from 6 to 7:30 p.m. Bring your clients, friends and your spouse for the celebration of 2010. All proceeds help support the DMCNY's educational programs.

Space will fill up fast so register today and pass this invitation along to your friends and colleagues.

A special thank you to our sponsor: Dataline

Twitter

2010-01-13T13:02:00.007-05:00

Tuesday, January 26, 8:30 a.m. at the NYU’s Midtown Campus
presented by Gregory Galant, CEO, Sawhorse Media

Join us to learn how Twitter’s growth in 2009 proved critics wrong and why it matters for business of every size. You’ll walk away with an understanding of Twitter’s role in the real-time revolution and how microblog content combined with mobile and integration with traditional search results pages are further solidifying its key role in making any-time prime time on the web and beyond.

* Overview of how business are using Twitter for both B2B and B2C
* How Twitter’s open API is fueling a dynamic ecosystem far bigger than Twitter itself
* Assigning twitter handles for staff (using their account or company accounts)
* Twitter as Customer Service tool

Learn more about the DMCNY's Winter Educational Breakfast Series: Building a Branded Social Presence and register on our website.

Facebook

2010-01-10T13:00:00.000-05:00

Tuesday, January 19, 8:30 a.m. at the NYU’s Midtown Campus
presented by Dave Kerpen, CEO, theKbuzz

This session is a deep dive into the heart of Facebook marketing with one of the country’s leading experts. Fasten your seatbelts and discover how much better your Facebook marketing can be. Dave will cover:

* Leading Facebook business marketing strategies
* Facebook Fan Pages in detail with walk-throughs of live page samples
* How to get the most out of your Fan Page via custom tabs and customization
* Facebook Page administration in-sourcing and outsourcing for business
* Ads, apps and other Facebook marketing options

Learn more about the DMCNY's Winter Educational Breakfast Series: Building a Branded Social Presence and register on our website.

DMCNY January Luncheon

2010-01-09T13:07:00.007-05:00

Outlook 2010: What To Expect in Direct & Digital Marketing
featuring Bruce Biegel, Winterberry Group

Overview of Social Marketing Concepts

2010-01-05T15:57:00.000-05:00

Tuesday, January 12, 8:30 a.m. at the NYU’s Midtown Campus
presented by Jeff Ragovin, Chief Revenue Officer, Buddy Media

Get a first-hand look from the front lines of social media and marketing. Hear Jeff explain how major brands and their agencies are exploiting social media to their advantage as well as helping companies adjust to an entirely new marketing framework. This series kick-off offers a don’t-miss overview of social marketing trends, including:

* The power of social media and differences with outbound marketing
* Transparency, trust and key social media concepts
* Concrete case studies of social media campaigns with proven results
* 20-minute live build of a Facebook fan Page (see results on Facebook in real time)

Learn more about the DMCNY's Winter Educational Breakfast Series: Building a Branded Social Presence and register on our website.

Winter Educational Breakfast Series

2010-01-01T12:55:00.000-05:00

Winter Educational Breakfast Series:
Building a Branded Social Presence

Social media is the hottest topic in marketing – and for good reason. Armed with easy tools to post and share comments, images and videos, consumers are sharing a huge and fast-growing stream of real-time responses to nearly every product and service they encounter. Business that learn how to listen hold the key to gaining influence, fans – and yes, market share – in the years to come.

We have put together five focused breakfast meetings, each one being presented by an expert on a particular aspect of the social channel. Expect to come away with the knowledge needed to improve your existing program our get one off the ground.

January 12 – Overview of Social Marketing Concepts
January 19 – Facebook
January 26 – Twitter
February 2 – Managing Social Media Data
February 9 – Setting Up and Managing Your Social Media Team

Scheduled to maximize your day, these workshops will start at 8:30 a.m. and run until 10:00 a.m. The breakfast series will be held on consecutive Tuesday mornings at NYU in midtown Manhattan (11 West 42nd Street). Register online and don't miss this information packed series!

DMCNY luncheon: recap of 2009 and forecasts of 2010

2009-12-11T13:46:00.002-05:00

Thursday, January 14
Networking & cocktails at 11:30 a.m., followed by luncheon and presentation at 12:20 p.m. at the Yale Club (50 Vanderbilt Avenue at 44th Street).

Outlook 2010: What To Expect in Direct & Digital Marketing
featuring Bruce Biegel, Winterberry Group

Kick off the New Year at DMCNY with the razor-sharp predictions of Bruce A. Biegel, Managing Director of the Winterberry Group and Senior Advisor to Petsky Prunier. Mr. Biegel will make sense of the major forces shaping our industry in 2010 and beyond. Mr. Biegel's presentation was one of our most popular DMCNY luncheons in 2009. Register to join us for what promises to be a great discussion!

DMCNY EVENTS in 2010

2009-11-16T23:03:00.003-05:00

Here's a quick look at what we have planned.

January 14 Luncheon: Predictions for 2010
Presented by Bruce Biegel, Sr. Managing Director of the Winterberry Group
February 11 Luncheon: DMA update on legislative & critical issues
Presented by Linda Wooley, EVP Government Affairs of the DMA
March 18 Luncheon: Panel presentation on video in online and email marketing
Moderated by Peter Horan, Chairman/CEO, Goodmail Systems
March Networking Event
Sponsorship available
April 8 Luncheon: CRM email strategy, marketing and brand development
Presented by representatives from Ogilvy and Sears
April-May: Spring Educational Breakfast Series
Details TBA
Sponsorship available
March 13 Luncheon: Panel presentation on social media
Moderated by Dan Scudder of Rapleaf
June 3 Luncheon: Panel presentation on multi-channel marketing
Moderated by Chris Paradysz, CEO of ParadyszMatera
July Golf Outing
DMCNY, MFSANY & HVDMA join for golf and dinner
September 16 Luncheon
Don Peppers, Founding Partner of Peppers & Rogers
November: Silver Apple Awards
Our 26th annual gala where we recognize the best among our own in the direct marketing field
Sponsorship available
December: Holiday Party
Sponsorship available

For further information and to register, please check back with our web site at www.dmcny.org or call 516-746-6700. Please pre-register by noon the day preceding each event to save money and allow us to plan the correct number of meals. Regular luncheon meetings are held at The Yale Club (50 Vanderbilt Ave., corner of 44th St., just west of Grand Central).

Silver Apple Awards 25th Anniversary Gala

2009-10-25T20:41:00.005-04:00

This year, in addition to honoring the 2009 Silver Apple award winners, The Silver Apples 25th Gala will go back in time to pay tribute to those outstanding direct marketers who have received the award over the past 25 years. The Club hopes to make this the most prominent event of the year for New York-based direct and interactive marketing professionals.

Thursday, November 12
New York’s Hudson Theatre
145 West 44th Street
Networking & Cocktails: 6:00 pm - 7:00 pm
Dinner & Award Presentation: 7:00 pm - 10:00 pm

Register online, download a printable form or call 516-746-6700, x201.
Join us and honor our industry's finest!

Download a PDF of all sponsorship opportunities for this event.

DMCNY October Luncheon

2009-09-21T11:04:00.001-04:00

Direct Marketing meets Search and Behavioral Online Marketing:
A data-driven approach to real-time customer acquisition
featuring Kevin Lee, CEO and Founder, Didit

Everything you learned about direct mail campaign strategy holds true in today’s search engine marketing and real-time display media programs. In the online world, however, we now glean in a matter of minutes what took weeks to analyze using direct mail. Online media thrives on data and the best direct mail practices you learned a generation ago can serve you very well now.

Also, don't miss the presentation of the 2009 Mal Dunn Leadership Award to Brian Kurtz of Boardroom Inc.

Thursday, October 1, 11:30 a.m. at the Yale Club.

Celebrate the Past, Present and Future of Direct Marketing Excellence

2009-09-20T17:12:00.001-04:00

You are invited to the 25th Anniversary Silver Apple Gala Celebration
This year's special event will be held at Manhattan's historic Hudson Theatre on Thursday, November 12, 2009 from 6:00 to 10:00 p.m.

Every year since 1985, the Direct Marketing Club of New York has honored the giants of direct marketing with their own version of the Oscars: The Silver Apple Awards. Join us as we pay tribute to the outstanding marketers who have received the award over the past 25 years.

Join us in welcoming 2009's Silver Apple honorees:

Andy Goldberg, Publishers Clearing House
Ed Mallin, InfoUSA Services Group
Beatriz Mallory, HispanAmerica
Ruth Stevens, eMarketing Strategy
Tom Turner, Turner Direct
Brian Wolfe, Time Inc.
and 2009 Corporate Honoree - Acxiom Corporation

Read more on our website at www.dmcny.org.

Special offer for DMCNY members

2009-09-09T21:14:00.001-04:00

DMCNY members receive $100 off DMA09 registration rates. Log in to our website to claim your special discount code.

DMA09 Conference & Exhibition — The Global Event for Integrated Marketing
October 17 – 22 at the San Diego Convention Center
www.dma09.org

DMCNY September Luncheon

2009-08-26T23:29:00.003-04:00

Our next luncheon will take place on Thursday, September 10th.

Extending the Value of Your Marketing Database: TV, Mobile, Online and Direct Mail, featuring Josh Herman, Multichannel Marketing Innovation Leader, Acxiom Corporation.

In this session, we'll discuss the opportunities, surmountable hurdles, and rationale for extending the value of your database marketing investment through multi-channel marketing using a consistent data framework.

We'll focus on breaking down the Tower of Babel that surrounds each marketing channel and discuss how to weave a common data thread through each to achieve purposeful multi-channel marketing.

Join us for what promises to be a great discussion! September 10 at the Yale Club in NYC, from 11:30 am to 2 pm. Register and get more info on dmcny.org.

Job Bank: Director of Development at the DMEF, NYC

2009-06-22T13:15:00.002-04:00

The DMEF Director of Development is responsible for leading all fundraising efforts for the Direct Marketing Educational Foundation (DMEF), reporting directly to the president. The ideal candidate is aligned with the mission and able to generate support among existing and new donors. S/he oversees and coordinates all activities pertaining to the identification, cultivation and solicitation of gifts from individual and corporate donors including activities appropriate to generate, build and maintain strong, positive relationships with current and prospective donors to achieve fundraising goals. Areas of responsibility include corporate, individual and sponsorship development, special events, direct marketing outreach, interactive and online fundraising, and foundation outreach, as well as planned giving. The person will be savvy in the use of public relations, and understands the strong link between fundraising and program development.

Learn more about this opportunity and how to apply on the DMCNY website.

DMCNY site updates

2009-06-15T14:41:00.002-04:00

Several new presentations were posted.
June luncheon: Richard Evans, Product Marketing Manager, Silverpop and his presentation on Emerging Email Marketing Trends & Key Ingredients for Success.

From the Spring Breakfast Series we have three presentations from Hot Creative: Get the Basics for Winning Campaigns in Today’s Multi-Channel World and Reggie Brady's session on Email Marketing: Low Cost, High Response – What’s Not to Like?

You can download these and other presentations from our website.

Golf Outing & Dinner: July 30

2009-06-01T09:24:00.000-04:00

Fourth Annual Direct Classic Golf Tournament
Softball, Cocktail Reception, Dinner, Raffles, Prizes... and more!

Don’t miss the upcoming Direct Classic Golf Tournament on July 30th at the Canyon Club in Armonk, NY. Join the DMCNY for a day of fun while helping to support our educational projects and grants. Read more and register on our website...

Sponsorship packages are available.

DMCNY Luncheon: Thursday, June 4

2009-05-31T09:21:00.001-04:00

Emerging Email Marketing Trends & Key Ingredients for Success
presented by Loren T. McDonald, Vice President of Industry Relations, Silverpop

This fast paced and fun session will explore the key trends that are creating new challenges for email marketers and raising the bar for achieving business objectives. It will conclude with a discussion of several email "ingredients" that are guaranteed to make your emails highly anticipated and "tasty" for subscribers. Read more and register on our website...

Sponsored by ABACUS, a division of Epsilon Targeting

DMCNY Luncheon: Thursday, May 7

2009-04-14T15:03:00.002-04:00

DMCNY Luncheon: Social Networks and Direct Marketing. Engaging Customers and Prospects Using Social Media Data - presented by Auren Hoffman, CEO, Rapleaf
Thursday, May 7
11:30 a.m. - 2:00 p.m. at the Yale Club

LinkedIn, Facebook, and MySpace are an exploding trend and marketers are eager to capitalize on their marketing potential. Today, data collected from the social web (blogs, forums, social networks, discussion boards, newsgroups, and more) is changing the landscape of targeted marketing. During the build-up to the 2008 elections, several leading Presidential candidates worked with Auren at Rapleaf in an effort to understand their constituents and fine-tune their messaging and marketing. Join us for what promises to be a great discussion!

Sponsored by eWayDirect strategic marketing

DMCNY Breakfast Series: Multi-Channel Marketing

2009-04-13T14:31:00.003-04:00

Scheduled to maximize your day, all workshops will start at 8:30 a.m. and run until 10:00 a.m. The breakfast series will be held on consecutive Tuesday mornings at NYU in midtown Manhattan. Mark your calendar, register, and don’t miss this information packed series!

April 14: Hot Creative: Get the Basics for Winning Campaigns in Today’s Multi-Channel World
April 21: Email Marketing: Low Cost, High Response – What’s Not to Like?
April 28: Lists: Understanding Multi-Channel List Buying
May 5: Direct Mail - The Standard by Which All Is Measured!
Sponsored by IBSDirect
May 12: Protecting Your Business Even in Pure Pay for Performance Online Marketing Channels

Special thank you to our sponsor:
Direct Marketers On Call (DMOC) is a freelance service for direct and relationship marketers.

The DMCNY Breakfast Series will insure your marketing program has not missed a beat as we move into the second half of the year.

Vertical Market Trends in Direct Mail

2009-03-04T14:58:00.001-05:00

Squarely impacted by the "triple assault" of the recession, rising postage rates and growing marketer preference for low-cost digital communications, total U.S. direct mail spending declined sharply in 2008—falling 3%—and was accompanied by an even more significant cutback in mail volume, according to a white paper released by Winterberry Group. It outlines six trends that took hold in 2008 and another three that are expected to continue defining the role of direct mail in 2009.

Expected 2009 developments include:
• While direct mail volumes traditionally bounce back after a period of economic stagnation, the magnitude and timing of the current recession are expected to affect the direct mail channel in a long-term, systemic way—effectively ending the prevalence of untargeted, high-volume campaigns
• The accelerating shift from "mass" to "targeted" direct mail programs has been enabled by an increasingly powerful array of marketing automation technologies, many of which are making their way into the toolsets of marketers both large and small
• Independent the effects of the recession, rising postage rates, declining volumes, an increasingly complex array of postal regulations and other threats to delivery efficiency may compromise the viability of the Postal Service as the principal mail delivery channel.

Last chance to renew before the 2009 DMCNY Directory is published!

2009-03-03T22:08:00.000-05:00

We have exciting things happening and we’re in the process of making changes that will benefit our members, so don’t let your membership run out now! By renewing today, you will receive full membership benefits immediately and assure that your name and company will be printed in the 2009 DMCNY Directory which will be going to press shortly. And, you'll be helping the growth of the direct marketing industry and promoting your own business.

Be sure you’re listed in the 2009 DMCNY Directory and take advantage of all the benefits of being an official member of the DMCNY.

How to renew your DMCNY Membership:
Please login on our website at
www.dmcny.org with your username & password
Click on the Membership tab
in the blue navigation bar and select "Renew Individual Membership"

DMCNY Networking: Tuesday, March 24

2009-02-24T14:30:00.003-05:00

Don't miss the first Networking Event of 2009 with the members and friends of the DMCNY. You'll get a free drink, hors d’oeuvres and 3 hours of great networking! Everyone is welcome. So, pass the word to your friends, employees and associates - the more the merrier!

DMCNY Spring Networking Event
Tuesday, March 24, from 6 to 9 pm
Galway Hooker
7 East 36th Street, between 5th and Madison avenues

Register on our website.

DMCNY Luncheon on March 12

2009-02-22T22:25:00.002-05:00

From Buzz to Basics: How Email, Search & Social Media Work Together

Learn how marketing professionals from leading brands are integrating all the latest best practices in Online Marketing from Email to Social Media and beyond. Aaron Kahlow, CEO of Online Marketing Connect, the well known education site for Online Marketing, will tell stories from the field and share best practices that you can actually implement immediately.

Join us on Thursday, March 12 at the Yale Club (50 Vanderbilt Avenue at 44th Street). Networking & cocktails: 11:30 am; Luncheon & presentation: 12:20 - 2:00 pm

DM Articles & Reports

2009-02-08T00:10:00.004-05:00

Two new reports from the DMCNY members are available on our website at dmcny.org.

Direct Marketing Hiring Outlook Reflects Economic Landscape (02.2009)
Marketers may expect more layoffs, hiring freezes and cutbacks in hiring until at least Spring, according to the first 2009 Employment Outlook Report. "Each of our key employment indicators are at all-time lows, with almost half of all participants telling us they currently have a hiring freeze," said Jerry Bernhart, who has been conducting quarterly employment reports for the DM community since 2001. "The worsening economic climate is taking its toll on direct marketers just like everyone else."
Recession Resistant Marketing (01.2009)
We were stunned by the speed of the economic collapse as we were barraged with bad news about layoffs, bankruptcies, and foreclosures. With all of the gloom and doom, consumers, businesses, and institutions are reacting in the same way—hoarding money and adopting a 'wait and see' attitude toward spending. But there is a bright spot for B2B marketers...

From "Survive" to "Thrive" - Insights from the DMA

2009-01-27T17:58:00.003-05:00

Yes, it's rough out there. Direct Marketers are facing many business challenges. Challenges, however, come with opportunities to survive-and even thrive. Join top executives from the DMA and DMEF as they discuss major issues facing the direct marketing community with an emphasis on how we can all come together and prosper during these tough times.

Terri L. Bartlett, President, DMEF
Xenia "Senny" Boone, Esq., SVP, Corporate & Social Responsibility, DMA
Linda A. Woolley, EVP, Government Affairs, DMA
Sue R.E. Geramian, SVP, Communications, Public & Media Relations, DMA

The DMA and DMEF are engaged in many fronts including advocacy, consumer education, and student education. We look to our trade association to preserve our ability to market in these challenging times. This is your chance to meet several new staff members of the DMA executive team, hear their priorities, and learn how the DMA is poised to act on our behalf. We invite you to come and share your views and questions with DMA leadership.

Thursday, February 12 11:30 - 2:00 p.m.
at the Yale Club (50 Vanderbilt Ave. at 44^th St.)

Save the Date

2009-01-22T21:41:00.001-05:00

Save the Date for our next Luncheon: on February 12, DMA Update from the DMA Leadership Team.

Outlook 2009: DMCNY January Luncheon summary

2009-01-20T21:36:00.000-05:00

In an economic environment characterized by historically low visibility and a stream of negative economic data, Bruce A. Biegel, senior managing director of the Winterberry Group, was charged with the task of forecasting what direct marketers can expect in 2009. Biegel, speaking in front of a packed and captivated audience on Jan. 8, gave insight into the forces shaping the industry and the trends driving spending. Read full event coverage and download Mr. Biegel's presentation.

DMCNY Luncheon: January 8

2008-12-12T11:35:00.003-05:00

Outlook 2009: What to Expect in Direct & Digital Marketing
featuring Bruce A. Biegel, Senior Managing Director of the Winterberry Group
Sponsored by: Alliant

Join us for what promises to be a great discussion:

Forecasts of 2009 spending on direct mail, digital marketing and mobile as well as above-the-line media (Broadcast, Newspaper and Magazine)
Major trends driving spending and media mix including consumer media consumption, the impact of the recession, and what to expect from Washington
Developments in marketing services including agency, data and analytics, direct mail and email, search and display advertising"
The state of marketing technology and its impact on marketers and service providers

Reserve your seat today!
Thursday, January 8, 2009
Yale Club (50 Vanderbilt Avenue at 44th Street)
Networking & Cocktails: 11:30 am - 12:20 pm
Luncheon and Speaker: 12:20 - 2:00 pm

Pre-registered Price:
DMCNY Members: $65 and non-members: $85
At-the-door price is $10 more, so register early and save.

DM videos

2008-12-08T14:53:00.003-05:00

Videos on all aspects of Direct Marketing are now available to watch online anytime. Here's our short collection of useful DM videos. Can you recommend some of your favorites?

DMCNY events for 2009

2008-12-05T22:14:00.000-05:00

Save the Date!
We wish you a Happy Holiday Season and look forward seeing you in 2009 at our events.

January 8 Luncheon: Predictions for 2009
Presented by Bruce Biegel, Winterberry Group
Sponsored by Alliant

February 12 Luncheon: DMA Update
Presented by the DMA Leadership Team
Sponsored by RMI Direct Marketing

March – Spring Educational Breakfast Series
4 to 5 sessions from 8:30–10:00 AM with a continental breakfast

March 12 Luncheon: Online Space
Presented by Aaron Kahlow, BusinessOnline

April 2 Luncheon: Best and Worst Practices in Direct Marketing
Presented by Pat Corpora, Corpora Consulting

May 7 Luncheon: Social Networking
Presented by Auren Hoffman, CEO of Rapleaf

June 4 Luncheon: E-marketing, Email & Predictions
Presented by Loren McDonald, Silverpop

September – Fall Educational Breakfast Series
4 to 5 sessions from 8:30–10:00 AM with a continental breakfast

September 10 Luncheon: Marketing to 3 Screens
Presented by Josh Herman, Acxiom
October 1 Luncheon: Search Engine Marketing
Presented by Kevin Lee, Chairman & CEO/Co-Founder, Didit

November – Silver Apple Awards Luncheon
DMCNY's 25th Annual Gala recognizing the best in the direct marketing field.
New York Hilton hotel

December – Holiday Party

For further information and to register, please visit our web site at www.dmcny.org or call 516-746-6700. Please pre-register by noon the day preceding each event to save money and allow us to plan the correct number of meals.

Regular luncheon meetings are held at The Yale Club - 50 Vanderbilt Ave., corner of 44th St., just west of Grand Central. Venues for other events are to be announced on our website.

Good bye, 2008

2008-12-02T22:00:00.000-05:00

Special thank you to the sponsors and attendees of the DMCNY 2008 Holiday Party!
Happy Holidays and all the best in 2009!

Sponsored by: Macromark, Data Services, NextMark. If you're interested in becoming a sponsor for our next networking event, please contact Dave Nussbaum at 732-821-7090.